Red Bird Records was started by Jerry Leiber and Mke
Stoller in 1964 in the Brill Building, New York as a vehicle for promoting girl
groups at the time. The song writer Ellie Greenwich who was no stranger to
success with girl groups, started producing for the label. The team certainly had a nose for
talent and the first
release by the label was Chapel of Love by the
Dixie Cups which went to number one in the pop
charts.
The Shangri-las recorded The Leader of
The Pack which went to number one in the billboard Hot One Hundred the
same year.
Other artists who recorded for the Red Bird label included: