In the UK it was
Fontana Records who first released Motown singles. This was followed by
Oriole, Stateside
and finally Motown in its own right through EMI.
In the early 1960's it was Oriole Records that pressed and
distributed all the Tamla Motown recordings.
John Schroeder was an executive at Oriole Records
in London. Apparently he
wined and dined Berry Gordy on a UK visit with the first Motown Review
show and got
the contract for the releases of Tamla Motown tracks in the UK.(Later John
Schroeder was to make a great soul version of Agent 00 Soul).
The
early Motown Review that showcased many of the subsequent stars, played at many USA Theatres.
One of the originals was the
Brooklyn Fox Theatre (see weblink below).